Under The Doormat Blog


The key to your local stay


What do you love about your local area?

What do you love about your local area? Is there a place where you enjoy brunch on a Saturday morning? Do you always get your morning fix in an independent coffee place on your commute into work?

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Crowdfunding

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UnderTheDoormat is crowdfunding!

The sharing economy is growing at a phenomenal rate – from just $13 billion in 2013 to a predicted $335 billion in 2025.   The accommodation sector within that is projected to grow at 31% each year over this period.

We welcomed our first guest to one of our Richmond homes just over 18 months ago and since then we’ve had over 630 guests stay with us across London. Since we started we’ve seen the number of bookings we’ve taken increase by 500% each year.

So the sector is growing rapidly and we have been too. Our next step is to raise money so we can scale our operation and keep growing at the rate we have been. That’s why we’re Crowdfunding.

If you’re interested in learning more or in owning a bit of UnderTheDoormat, please go here to let us know you’re interested and we can keep you up to date.

This is a hugely exciting time for us. We’ve built a strong business & identified our successful growth strategies; now it’s just a matter of getting the resources to implement them and scale up.

We would love for you to join us on this journey – as a homeowner, as a guest, and as an investor.

 

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Introducing HiyaCar!

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Did you know that your car can pay itself off, fight traffic and even help to save the planet?

Thanks to car-sharing, it can!

We are pleased to announce that we’ve teamed up with HiyaCar, the person-to-person car sharing service that let’s you hire a car from someone local. Whether you’re looking for a small car for a weekend in the city, or a big-booted-beast for a week away, they’ve got you covered and they have you insured!

For our very special members, if you register now, HiyaCar will give you 10% cashback on your first car hire booked before the end of May!

Curious to learn more? Head over to HiyaCar today to sign up for free, or follow them on Twitter!

 

 

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Sharing economy allowance boost

We’re delighted with the financial support announced by the UK government for the development of the sharing economy. While there is always more to do, it is definitely a great start in terms of policy for this burgeoning industry.

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Experience London like a local

Stepping into the shoes of a local and experiencing London from their perspective is the most authentic experience and is often off the beaten tourist track! We help UnderTheDoormat guests create their local story and it means that local homes, businesses and hidden gems are all enjoyed and explored, helping London be that much more exciting and vibrant and sharing the wealth across the capital.

If you or someone you know is coming to London, get in touch and experience UnderTheDoormat London!

 

 

Source commentary: City Am “Outer London boosted by Airbnb”

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Veridu & UnderTheDoormat: building trust in the Sharing Economy

What does peace of mind mean to you?

Our homeowners trust us with their most valuable asset – their homes. We are proud to have a series of thoroughly developed processes that help us to provide peace of mind for our customers who rely on our competence and knowledge.

Revealing one of our key enablers is assuring that peace of mind, we are delighted to announce our partnership with ID Verification company Veridu.

 

 

Veridu ID verification: How does it work?

Very simple.

Before any booking can be confirmed users have to verify their identity. The process is simple and can be completed by the user at any point so that it doesn’t impact the overall experience of using the site.

UnderTheDoormat have configured the verification process to include social media checks, challenges to prove the user has knowledge of the accounts they’ve used, as well as email/phone number authentication and a passport upload facility to confirm identity at the check-in. These choices give the user control over how they verify themselves.

Veridu analyses the information provided by a user to assess the credibility of their identity by calculating the time it would have taken to fake the accounts. Users who successfully verify get a visible badge for their profile and can confirm their bookings.

 

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What does it mean for our customers?

  • Homeowners have that extra layer of comfort knowing that their home is in good hands
  • It adds security and builds trust without compromising on a slick customer experience

 

“Operating in the sharing economy, it’s vital for us to build trust into our platform by removing risk for our homeowners and guests. Veridu’s social identity solutions are a big step forward for us as a business in building the trust which is at the very core of our UnderTheDoormat values.”

– Merilee Karr, CEO and Founder, UnderTheDoormat

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What would you discover in 2016?

Christmas and New Year – it is an exciting period when friends and families are gathering together, and there is magic in the air. It’s hard to not feel happier and inspired around the holidays, when we’re surrounded by love and joy wherever we go.

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Roundtable discussion at the US Ambassador’s residence

UTD Sharing economy US ambassador

UTD Sharing economy US ambassador

 

The sharing economy is the next railroad

The sharing economy is transformational for society, just as railroads were over a century ago. It is a move from a centralised and hierarchical society to a decentralised society – but at scale. This is a fundamental shift creating flexible opportunities for more people and changing the principles of asset ownership.

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