3 Sloane Gardens

We are delighted to announce our brand new boutique aparthotel in Sloane Square.

About Us

Real homes. True luxury.

About us

UnderTheDoormat is an award-winning luxury home accommodation business, offering modern travellers the quality of a hotel in the comfort of homes.

The company was founded in July 2014 by Merilee Karr, after a 13-year successful career at oil and gas giant Shell. As the elected Chair for industry body, STAA, she is passionate about helping professionalize and grow the industry in the most responsible way.

All our guests receive a personal check in, welcome pack, hotel quality linens, towels and toiletries with their visit. Our concierge service is available to all our guests to make your stay extra special. We have over 250 homes across London and all have been personally selected and meet our high standards to become a part of our exclusive portfolio.

Our commitment to exceptional service has been recognised in a number of ways: from being featured on the BBC to winning several recent awards. We were also the first company in our sector to achieve official Short-Term Accommodation Association (STAA) accreditation run by Quality in Tourism, demonstrating our commitment to high standards within our industry.

We have welcomed more than 12,000 guests from more than 80 countries, and we look forward to welcoming you in an UnderTheDoormat home. We can also help you to earn effortless income on your home while you’re away. Take a look at our site to find out more.

What’s next?

UnderTheDoormat has grown rapidly since 2014 and will soon be expanding into new locations. We are excited to create more opportunities for homeowners and guests seeking the quality of service and peace of mind that only UnderTheDoormat can provide.

People with keys

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Accreditations & Awards

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