UnderTheDoormat Partner with Cadogan to Launch Boutique Aparthotel in London

UnderTheDoormat are proud to announce a five-year partnership with Cadogan to market and manage 3 Sloane Gardens, a new boutique aparthotel that will combine the independent spirit of homestays with the luxury service of a hotel.

It’s a changed landscape for homestays and holiday accommodation. The current COVID-19 environment means that social distancing and impeccable hygiene standards are essential for any trip. With this in mind, discerning travellers are seeking a unique new proposition: a ‘home from home’ experience that they can trust; and accommodation that offers the space and facilities of a homestay plus the high standards of a hotel.

Dynamic property manager, investor and developer Cadogan have teamed up with luxury accommodation specialist UnderTheDoormat to make 3 Sloane Gardens - a prestigious aparthotel in a beautifully-renovated building in Chelsea - the perfect fit. Simply put, 3 Sloane Gardens is a property that has been formulated to suit the modern traveller – in every possible way.

An Aparthotel Characterised by Modern Luxury

3 Sloane Gardens will open its doors to guests on the 1st October. Its nine apartments are characterised by modern luxury - teeming with stylish furnishings and contemporary comforts; in addition, they benefit from a number of services traditionally offered by hotels (such as a ‘live-in’ service manager, reception, and luxury linens and toiletries). However, for travellers who wish to indulge in a more independent stay, each apartment comes with its own kitchen - though food shops and restaurants are plentiful in the local area. On the doorstep of the King’s Road, Duke of York Square and the Saatchi Gallery, the aparthotel is a stone’s throw from Sloane Square tube station and the many local artisan food shops and restaurants on Pavilion Road.

As an additional bonus, UnderTheDoormat’s Corporate Stays programme allows companies and executives to book homes in London (like an apartment at 3 Sloane Gardens) on a flexible basis – making this an ideal option for work or pleasure.

UnderTheDoormat CEO Merilee Karr spoke of her ‘delight’ to be chosen for this five-year partnership with Cadogan following a rigorous selection process. ‘Without doubt, Cadogan is one of the most well respected and successful property companies in the UK and we look forward to working with them on this exciting and innovative project,’ Karr stated.

Hugh Seaborn, Chief Executive of Cadogan, echoed Karr’s enthusiasm for the new partnership, explaining how the unique boutique aparthotel has been designed to meet ‘increased demand for flexibility, exceptional service and the comfort of an authentic, home from home in the heart of a characterful community.’

Both UnderTheDoormat and Cadogan agree that 3 Sloane Gardens offers something really exceptional – and new – for the post-pandemic traveller. ‘‘The property itself is wonderful, with the front apartments overlooking the beautiful Sloane Gardens, and the rear apartments overlooking the impeccably kept private gardens.’ Karr continued. ‘It’s retained its original character but having been completely renovated - it’s now fitted out to meet the contemporary demands of modern travellers. Our team at UnderTheDoormat can’t wait to welcome our first guests to this fantastic property.’

Cadogan and UnderTheDoormat look forward to opening the doors of 3 Sloane Gardens to you from 1st October 2020. For more details about this beautiful boutique aparthotel, please visit our dedicated webpage, or contact us to discuss your upcoming stay.