About Us

UnderTheDoormat’s step-by-step guide to investing


Thank you for considering investing in UnderTheDoormat. We are very excited about our next stage of growth and we’re delighted you may join us.

We understand this will be the first time many people will be using crowdfunding and we want to make sure that you feel clear about everything and comfortable about the process.

Step 1: Letting us know you’re interested in investing

We have created a pledge page as an unofficial way of letting people say they’d like to invest in UnderTheDoormat.

If you pledge a specific amount we can count it towards our target. It also means we might be able to save you some space in the SEIS scheme which is available for UK taxpayers (more on that below).

At this stage you haven’t formally invested anything and there’s no obligation that you do (though we obviously hope you will).

Step 2: Investing officially

On June 15 we will formally launch our crowdfunding campaign with Seedrs. This is your opportunity to officially invest in us.

Seedrs is a professionally-run crowdfunding platform. Before you can invest you need to sign up [link] with them.

This will include answering some questions about crowdfunding and the potential risks of investment – it’s all quite straightforward, but we recommend that you sign up before June 15 just so you are ready.

You won’t see our page on the website before June 15 as that only goes live on our launch day.

Step 3: Launch Day – June 15

We will send a link to our crowdfunding page to all those who have pledged to invest. On the first day we will prioritise those who have pledged to invest already so they have the opportunity to invest first.

You can choose to invest the same amount as you pledged or you can invest more or less (we hope you do more !)

If you are a UK taxpayer: If you would like to qualify for SEIS then you must be within the first £82,500 of investment on the Seedrs website. We strongly recommend you make your official investment on June 15 to be sure of this. For more information about SEIS please see https://www.gov.uk/guidance/seed-enterprise-investment-scheme-background.

If you can’t invest on June 15 and you pledged a specific amount we may be able to hold space in the SEIS scheme for you for a short period of time. Please let us knowif you think you might need us to do this. If you didn’t specify an amount we can’t hold any space for you in the SEIS scheme.

Step 4: Our crowdfunding launch party

To celebrate the official start of our crowdfunding campaign we will be holding a launch party in central London in the evening of June 15.

We would be delighted if all of our potential investors joined us – but we can only send you an invite if you make a pledge.

Any questions?
We hope this has explained everything for you, but if there’s something else you’d like to know, please get in contact with us at investors@underthedoormat.com or 0207 952 1650.

Thank you for your interest in investing and we hope to see many of you soon!

Best wishes,

Merilee and the UnderTheDoormat team