About Us

Veridu & UnderTheDoormat: building trust in the Sharing Economy

What does peace of mind mean to you?

Our homeowners trust us with their most valuable asset – their homes. We are proud to have a series of thoroughly developed processes that help us to provide peace of mind for our customers who rely on our competence and knowledge.

Revealing one of our key enablers is assuring that peace of mind, we are delighted to announce our partnership with ID Verification company Veridu.

Veridu ID verification: How does it work?

Very simple.

Before any booking can be confirmed users have to verify their identity. The process is simple and can be completed by the user at any point so that it doesn’t impact the overall experience of using the site.

UnderTheDoormat have configured the verification process to include social media checks, challenges to prove the user has knowledge of the accounts they’ve used, as well as email/phone number authentication and a passport upload facility to confirm identity at the check-in. These choices give the user control over how they verify themselves.

Veridu analyses the information provided by a user to assess the credibility of their identity by calculating the time it would have taken to fake the accounts. Users who successfully verify get a visible badge for their profile and can confirm their bookings.

What does it mean for our customers?

  • Homeowners have that extra layer of comfort knowing that their home is in good hands
  • It adds security and builds trust without compromising on a slick customer experience

“Operating in the sharing economy, it’s vital for us to build trust into our platform by removing risk for our homeowners and guests. Veridu’s social identity solutions are a big step forward for us as a business in building the trust which is at the very core of our UnderTheDoormat values.”

– Merilee Karr, CEO and Founder, UnderTheDoormat