Survey Reveals Bookings Up For Short Term Accommodation Sector
According to a study conducted by the Short-Term Accommodation Association, there was an improvement in bookings and revenue in April, both on a month-on-month and year-on-year basis. It was also reported that 80% of their members were confident about prospects for the industry for the remainder of the year.
Merilee Karr, Chair of the STAA and CEO of UnderTheDoormat, commented, “The April data paints a much more encouraging picture for our sector. Bookings, revenues, occupancy levels and the prospect of repeat bookings are all going in the right direction but it’s fair to say that the industry as a whole is still quite fragile. The boom in UK staycations has given more people the opportunity to experience the high standards of accommodation that are now on offer across the country which bodes well for repeat bookings and for short term rentals to be regarded as a more mainstream option for holiday accommodation.”